Internal hackathons as a tool to promote a company

Published on 11th of March 2024. 2.5 min read.

How internal hackathons improve workplace attractiveness and public perception

A flawless-conducted internal hackathon must be leveraged externally by the organising company.

Tons of marketing and promotional material can be produced after the hackathon has ended to promote company awareness and improve external perception.

Some of the benefits of this approach include increasing the likelihood of receiving higher-quality job applications but also standing out from the competition.

Table of contents

• A flawless-conducted internal hackathon is a marketing opportunity

• Enhancing company image and perception

• Attracting highly skilled talents and retaining the best employees

• Key takeaways

Let’s discuss the marketing importance of a successful hackathon:

A flawless-conducted internal hackathon is a marketing opportunity

Internal hackathons generate a wealth of social media content and outcomes that can be leveraged externally by the organising company.

This provides an excellent opportunity for the marketing team to create a compelling marketing campaign showcasing the internal hackathon's success.

By producing promotional material, such as videos, blog posts, whitepapers, and case studies, the company can raise awareness and improve external perception.

Sharing these materials with potential clients or partners demonstrates dedication to innovation and problem-solving.

Highlights of the innovative ideas, solutions, and products that emerged from the event showcase the organising company as a hub of creativity and a forward-thinking entity.

Enhancing company image and perception

Building on the post-hackathon marketing campaign has a positive impact on the company's image and public perception.

Conducting a successful internal hackathon is perceived both internally and externally as a testament to investing in progress, collaboration, and employee development.

This improved external perception can enhance the company’s credibility in the eyes of the current customers and also attract the attention of highly skilled talents who are seeking dynamic and innovative work environments, as explained in the next chapter.

Attracting highly skilled talents and retaining the best employees

An organisation's public perception plays a crucial role in attracting and retaining top talent.

Hackathons offer a unique opportunity to showcase the company's values, culture, and commitment to innovation.

This will impress both potential candidates and internal talents.

By actively promoting the outcomes and success stories of the hackathon, potential candidates are more likely to view the company as an attractive employer.

Additionally, existing employees are likely to feel a sense of belonging and motivation when their organisation is recognised for its innovative initiatives.

This, in turn, improves employee satisfaction and retention rates.

Key takeaways

In summary, these are the marketing benefits of hosting a well-executed hackathon:

• Top-quality marketing material for promotional purposes

• Improved workplace attractiveness for prospective employees

• Higher retention rates for current employees

• Renovated public perception

• Advantage over the competitors

Let’s talk if you want to leverage a hackathon to promote your organisation.