Community hackathons
Engage with users through a community hackathon
Published on the 27th of February 2024. 1.5 min read.
Hackathons to access, enter, and engage with new and existing communities
Hackathons are a practical and quick way to get access to communities. In this listicle, we provide the perks of running a community hackathon.
Let’s get on with the first benefit:
1. Networking opportunities
Hackathons provide an excellent opportunity for companies to connect with stakeholders operating in the same field or in fields worth exploring. They also facilitate interactions with potential partners who share a common interest or goal. This networking aspect can open up avenues for collaborations, partnerships, and new opportunities that may not have been possible otherwise.
2. Talent acquisition
Talent acquisition is another significant advantage of hosting or participating in hackathons. These events attract passionate and skilled individuals across various disciplines. By observing how these individuals approach problems, collaborate, and innovate, companies can discover and recruit top talent in the industry, adding value to their teams and projects. We wrote a specific article on the topic that you can read here.
3. Expand the user base
Hackathons can also be leveraged to showcase and gain traction for a company's product. By integrating the product into the hackathon, either as a tool for the participants to use or as part of the challenge itself, companies can effectively expand their user base. This boosts product visibility and adoption, helping the company scale.
4. Community engagement
Community engagement is at the heart of every hackathon. Companies can upkeep relationships with existing communities and even build new ones from scratch. By creating a space for learning, innovation, and collaboration, companies can engage with their community on a deeper level. This not only strengthens the company's brand image and credibility but also promotes loyalty among the community members.
5. Receive feedback
Finally, hackathons are a goldmine for valuable feedback. By presenting their product to a diverse group of participants, companies can gain external insights into how their product is perceived, its usability, and any potential improvements. This feedback is often immediate and candid, providing companies with actionable steps towards product enhancement.
6. Conclusion
In conclusion, hackathons offer numerous benefits for companies and institutions, from networking and talent acquisition to expanding user base, community engagement, and valuable feedback. So, whether you're a startup founder, an innovation manager, or a decision-maker, consider integrating hackathons into your growth strategy.
Get in touch in case you’re considering running a community hackathon.
